The Secrets to Selecting a Uniform Your Staff Will Love
A knight’s armour is crafted to instill fear into his opponents. A police officer’s uniform is to increase authority. A footballer’s kit is to encourage confidence and team spirit. The uniform worn by your team should achieve similar goals.
Since 1977, WISE Worksafe has not only helped thousands of companies throughout the UK to ‘work safe’ with the necessary PPE, we have also helped those same organisations introduce uniforms to ensure their people ‘work smart’. This is through garments and branding which offer the quality, comfort and aesthetics needed for their staff, whether that be a dozen or thousands of individuals, to don it with a smile on their face.
In this insightful article, we’ll share decades of experience and reveal the secrets of choosing a uniform your team will love to wear. We’ll not only cover the importance of branding, but also other considerations that need to be made around the materials used and functionality offered by the garments.
Ask Your Staff
Your people need to know you care about them, and it’s important they’re listened to when it comes to uniform. A classic example of this is Southwest Airlines, the popular airline renowned for its world-class employee and customer-centric culture. Last year they announced the launch of a new uniform that was "designed by employees for employees".
So before beginning a review of your uniform, take the time to ask a broad selection of your staff for feedback and suggestions.
Think about each job role and the different work they do. Are they customer-facing? Do they work inside, outside, or both? Do some face hazards they need protection against? Will they wear certain items for prolonged periods of time, and others only occasionally?
Remember to consider for geographical differences too. Do some teams work in a wetter or colder environment? Are others exposed to excessive heat or sunlight? Do any of them travel abroad to different climates?
Your staff know the answers to these questions best.
This process can be challenging, as your staff will inevitably have varied preferences and opinions; but employee input into garment selection is crucial to a successful launch and happy teams.
Speak to one of our team for tips on how to coordinate staff feedback, through dedicated work groups and garment wearer trials.
Design & Appearance
Whether or not your staff are ‘suited and booted’ in this way, they still need to feel stylish when stepping into their uniform. You want them to represent your brand as it should be – consistent and of high quality. Therefore, considering the design of the uniform worn by your team daily is so important.
Branding & ColoursAs touched upon in our article titled '5 Things to Consider When Carrying Out a Rebrand', your branding must be well thought out and consistent throughout the organisation and customer journey. It should also subtly touch upon your core values and, if possible, mission statement. Through doing this, your team will become increasingly intertwined in those values.
Decide if all employees should wear the same colours, or whether to differentiate teams based on their job role or location. Consider what these colours mean, and the perception people have of your company when they see your staff.
Think about the type of branding and the positioning, to ensure it wears well and displays perfectly.
Don’t underestimate the scope you have to create a unique and living embodiment of your brand!
Materials & Comfort
Design and branding alone won’t necessarily depict the quality of your brand. Nor will they guarantee that your staff are comfortable all year round, indoors or outside. Therefore, you must also consider the materials used throughout your uniform and what implications it may have for your staff day-to-day.
Don’t forget the individual needs some staff may have for their own wellbeing and comfort. Be sure to cater for your staff member with a wool allergy, for example, or for vegans that can’t wear leather footwear. Consider UV protective garments for those more susceptible to sunburn.
Explore the pros and cons of each fabric, remembering to utilise the insight gained through your employee feedback, and discuss these challenges and requirements with your supplier.
As important as the aspects we have already discussed is the functionality the garments offer. In fact, it is the functionality that will most likely impact the efficiency of your staff and aid in cutting costs.
Our classic stud front coverall, for example, features an elastic waist to avoid any bagginess that could cause safety issues. Furthermore, the same coverall offers four separate pockets to hold tools that are reached for regularly.
The Craghoppers Kiwi long jacket and the matching ladies’ Madigan long jacket have a zip-off adjustable hood to suit varying weather conditions and user preferences, as well as extra length in the body for greater rain protection when crouching or bending over.
It is functionalities like these that your staff will be able to inform you about. What’s more, the supplier you work with may be able to advise on features that had previously not been considered, especially if they have worked with other companies within your sector.
By considering the areas outlined above, you can be assured that you will create a uniform that your team love to wear.
With years of experience providing teams with beautifully designed and branded uniforms, featuring high quality materials and maximum functionality, WISE Worksafe is among the top corporate clothing and workwear providers in the United Kingdom.
To learn more about our vast variety of workwear and uniform, which also includes outdoor clothing and personal protective equipment, browse our online store or speak to a friendly member of our team on 020 8381 1811.