WISE Worksafe Blog

How to Maintain Colour Consistency in Your Branding

26 Nov 2018

Along with choosing the colour palette for your logo and branding, the choice of colour for your staff uniforms and corporate clothing can have a significant impact on brand perception. Branding consistency is key to forming a cohesive, professional image and maintaining recognition. This means achieving consistent visual representation both online and offline.

Are Uniform Inconsistencies Across Your Workforce Diluting Your Brand?

26 Oct 2018
Inconsistent branding is one of the biggest mistakes you can make when it comes to successfully growing a business and corporate identity. This inconsistency can lead to your clients and target customers misinterpreting what your company does and what it stands for.

The John Lewis & Waitrose Rebrand Has Been Unveiled

11 Oct 2018
On September 4th 2018 the John Lewis Partnership announced its first rebrand in 18 years. Here at WISE Worksafe we love assisting companies in their rebrand process, and always find it interesting to take a look at how and why large companies undergo these changes.

What Colours Reveal About Your Brand [Infographic]

07 Jul 2017

Colouring is an integral part of any brand. Some would argue that your brand's aesthetic appearance is as essential to attracting new customers as the products or services you offer. After all, consumers are more considerate of the brands they associate themselves with today than ever before. 

5 Things to Consider When Carrying Out a Rebrand

09 Jun 2017
With a brand's colour impacting customer recognition by as much as 80%, a rebrand is anything but simple. In this article we'll explore 5 things you must consider when carrying out a rebrand.