Along with choosing the colour palette for your logo and branding, the choice of colour for your staff uniforms and corporate clothing can have a significant impact on brand perception. Branding consistency is key to forming a cohesive, professional image and maintaining recognition. This means achieving consistent visual representation both online and offline.
Inconsistent branding is one of the biggest mistakes you can make when it comes to successfully growing a business and corporate identity. This inconsistency can lead to your clients and target customers misinterpreting what your company does and what it stands for.
On September 4th 2018 the John Lewis Partnership announced its first rebrand in 18 years. Here at WISE Worksafe we love assisting companies in their rebrand process, and always find it interesting to take a look at how and why large companies undergo these changes.
Colouring is an integral part of any brand. Some would argue that your brand's aesthetic appearance is as essential to attracting new customers as the products or services you offer. After all, consumers are more considerate of the brands they associate themselves with today than ever before.