Along with choosing the colour palette for your logo and branding, the choice of colour for your staff uniforms and corporate clothing can have a significant impact on brand perception. Branding consistency is key to forming a cohesive, professional image and maintaining recognition. This means achieving consistent visual representation both online and offline.
Colouring is an integral part of any brand. Some would argue that your brand's aesthetic appearance is as essential to attracting new customers as the products or services you offer. After all, consumers are more considerate of the brands they associate themselves with today than ever before.