WISE Worksafe Blog

The Power of Uniform Part 4: Employee Engagement

22 Feb 2018

Having already covered how to stand out from the crowd, build brand awareness, strengthen brand perception, and drive customer engagement, this fourth and final instalment in our series on ‘The Power of Uniform’ explores how your corporate uniform can boost employee engagement.

The Power of Uniform Part 3: Customer Engagement

11 Dec 2017

Having explored how to stand out from the crowd, build brand awareness and strengthen brand perception, this third instalment in our series on ‘The Power of Uniform’ explores how your corporate uniform can drive customer engagement.

As mentioned in our previous article, driving customer engagement through your people is more important than ever, with the explosion in digital, online and automated consumer interaction. 

The Power of Uniform Part 2: Brand Awareness and Perception

21 Nov 2017

Whether you’re a marketing executive, procurement manager or managing director, building a strong brand is undoubtedly one of the core goals within your organisation. Following on from part 1 of our 'Power of Uniform' series, in which we explored how to stand out from the crowd, we’ll be considering how to build brand awareness and improve brand perception through uniform. We’ll break down the definitions of these branding measures, and share insights on how other brands enjoy widespread familiarity due to a strategically designed and implemented uniform.

The Power of Uniform Part 1: Standing Out From the Crowd

30 Oct 2017
Uniforms are at the heart of some of Britain’s most iconic brands. Take Royal Mail, Virgin Atlantic and Sainsbury’s as prime examples. It’s likely that one of the first things you visualise when you think of those companies is their uniformed staff.

40 Years of WISE: an Interview with our Founder

20 Oct 2017

With four out of ten UK businesses failing to survive beyond five years of trading, and the average company lifespan in the UK being a mere 15 years, what does it take to found a company that is still going strong after four decades?

The True Cost of Workplace Injuries and How to Reduce Them

25 Sep 2017

The large majority of us will think of cheesy solicitor advertisements when someone says ‘workplace injuries’. Nonetheless, the Health and Safety Executive (HSE) found that over 621,000 people sustained a non-fatal injury at work in 2015/16, and 144 workers were killed. 

What Factors Influence Employee Satisfaction?

30 Aug 2017

With financial rewards, working conditions, career advancement and internal relationships to consider, ensuring your team remain satisfied within their role is anything but easy. However, with rising recruitment costs and a growing number of job vacancies remaining empty, employee satisfaction is of growing concern to UK companies.

The Gender PPE Gap: Keeping Female Employees Protected

14 Aug 2017

With a RICS (Royal Institution of Chartered Surveyors) study finding that almost a third of women in construction in the UK believe their career has been held back due to inherent sexism, the construction industry is continuing to face an equality crisis. 

Staff Clothing and Tax: What You Need to Do and How You Could Save

18 Jul 2017

There’s no denying it, UK tax legislation is a minefield, whether you’re a mathematical genius or not. If you fail to report expenditure to the government or inform your employees of potential rebates, it could cost your organisation and staff a small fortune. 

What Colours Reveal About Your Brand [Infographic]

07 Jul 2017

Colouring is an integral part of any brand. Some would argue that your brand's aesthetic appearance is as essential to attracting new customers as the products or services you offer. After all, consumers are more considerate of the brands they associate themselves with today than ever before.