Building a strong brand is one of the core goals of most organisations. Following on from part 1 of our 'Power of Uniform' series, we consider how to build brand awareness and improve brand perception through uniform. We break down the definitions of these branding measures, and share insights on how other brands benefit from strategically designed uniform.
With four out of ten UK businesses failing to survive beyond five years of trading, and the average company lifespan in the UK being a mere 15 years, what does it take to found a company that is still going strong after four decades?
With financial rewards, working conditions, career advancement and internal relationships to consider, ensuring your team remain satisfied within their role is anything but easy. However, with rising recruitment costs and a growing number of job vacancies remaining empty, employee satisfaction is of growing concern to UK companies.
Colouring is an integral part of any brand. Some would argue that your brand's aesthetic appearance is as essential to attracting new customers as the products or services you offer. After all, consumers are more considerate of the brands they associate themselves with today than ever before.