WISE Worksafe Blog

The Power of Uniform Part 2: Brand Awareness and Perception

21 Nov 2017

Building a strong brand is one of the core goals of most organisations. Following on from part 1 of our 'Power of Uniform' series, we consider how to build brand awareness and improve brand perception through uniform. We break down the definitions of these branding measures, and share insights on how other brands benefit from strategically designed uniform.

 

The Power of Uniform Part 1: Standing Out From the Crowd

30 Oct 2017
Uniforms are at the heart of some of Britain’s most iconic brands. Take Royal Mail, Virgin Atlantic and Sainsbury’s as prime examples. It’s likely that one of the first things you visualise when you think of those companies is their uniformed staff.

40 Years of WISE: an Interview with our Founder

20 Oct 2017

With four out of ten UK businesses failing to survive beyond five years of trading, and the average company lifespan in the UK being a mere 15 years, what does it take to found a company that is still going strong after four decades?

 

What Factors Influence Employee Satisfaction?

30 Aug 2017

With financial rewards, working conditions, career advancement and internal relationships to consider, ensuring your team remain satisfied within their role is anything but easy. However, with rising recruitment costs and a growing number of job vacancies remaining empty, employee satisfaction is of growing concern to UK companies.

What Colours Reveal About Your Brand [Infographic]

07 Jul 2017

Colouring is an integral part of any brand. Some would argue that your brand's aesthetic appearance is as essential to attracting new customers as the products or services you offer. After all, consumers are more considerate of the brands they associate themselves with today than ever before.