Having explored how to stand out from the crowd, build brand awareness and strengthen brand perception, this third instalment in our series on ‘The Power of Uniform’ explores how your corporate uniform can drive customer engagement.
As mentioned in our previous article, driving customer engagement through your people is more important than ever, with the explosion in digital, online and automated consumer interaction.
Whether you’re a marketing executive, procurement manager or managing director, building a strong brand is undoubtedly one of the core goals within your organisation. Following on from part 1 of our 'Power of Uniform' series, in which we explored how to stand out from the crowd, we’ll be considering how to build brand awareness and improve brand perception through uniform. We’ll break down the definitions of these branding measures, and share insights on how other brands enjoy widespread familiarity due to a strategically designed and implemented uniform.
With four out of ten UK businesses failing to survive beyond five years of trading, and the average company lifespan in the UK being a mere 15 years, what does it take to found a company that is still going strong after four decades?
The large majority of us will think of cheesy solicitor advertisements when someone says ‘workplace injuries’. Nonetheless, the Health and Safety Executive (HSE) found that over 621,000 people sustained a non-fatal injury at work in 2015/16, and 144 workers were killed.
With financial rewards, working conditions, career advancement and internal relationships to consider, ensuring your team remain satisfied within their role is anything but easy. However, with rising recruitment costs and a growing number of job vacancies remaining empty, employee satisfaction is of growing concern to UK companies.
With a RICS (Royal Institution of Chartered Surveyors) study finding that almost a third of women in construction in the UK believe their career has been held back due to inherent sexism, the construction industry is continuing to face an equality crisis.
There’s no denying it, UK tax legislation is a minefield, whether you’re a mathematical genius or not. If you fail to report expenditure to the government or inform your employees of potential rebates, it could cost your organisation and staff a small fortune.
Colouring is an integral part of any brand. Some would argue that your brand's aesthetic appearance is as essential to attracting new customers as the products or services you offer. After all, consumers are more considerate of the brands they associate themselves with today than ever before.